Rubus odoratus blooms in June and sporadically the rest of the summer. Showy purple flowers are visible from quite a distance. Fruit is edible and ripe in August, which is a dry aggregate with good flavor. Outstanding brown exfoliating bark exposes a white i ... nner bark. Tends to create thickets and is best used in shrub borders. Prefers good garden soil and full to half day sun. Can grow in denser shade but will not flower or fruit well. Fall color is a muted yellow.